Views 19,499 Updated as on Jan 17, 2024. First Published on Nov 2022. Apparently it is a general tendency to associate Quality with Brand. However, this propensity does not hold good. A perception that Brand X  will offer the same level of quality is incorrect. For example, let’s consider Brand “IIM”. There are three distinct … Continue reading IIM or Non IIM: B Schools’ Brand Value and Quality it offers are integral