IIM vs Non IIM: B Schools’ Brand Value and Quality it offers are integral

Views 37,838 Updated as on Aug 02, 2026.  IIM vs Non IIM: Apparently it is a general tendency to associate Quality with Brand. However, this propensity does not hold good. A perception that Brand X  will offer the same level of quality is incorrect. For example, let’s consider Brand “IIM”. There are three distinct and … Continue reading IIM vs Non IIM: B Schools’ Brand Value and Quality it offers are integral