Marketing theories taught in management schools, to be replaced with more dynamic concepts.

Dr. Jagdish Sheth, a renowned scholar and one of the foremost authorities in the world of marketing and consumer behavior, was at IMT Hyderabad to deliver a lecture on ‘The Impact of Digital Technology on the 4 P’s of Marketing’ along with two eminent invitees, Mr. M.R. Rao, former Dean at ISB Hyderabad and Mr. Jayant Shah, the Business Director of Academy of Indian Marketing

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