MBA programs should innovate constantly addressing the changes in the Macro-environmental factors of business

MBA programs should innovate constantly addressing the changes in the Macro-environmental factors of business

Indian Management Education at the Crossroads

Once upon a time MBA used to be one of the most coveted degrees that top corporations used to seek from academia which would drive corporate reorganization, product innovation and marketing as well as implementation of new styles of leadership. The management grads were a symbol of a new culture and anyone serious about a career in business management aspired to earn those three letters – MBA.

But with time, as it happened with many other branches of knowledge, the sheen of the MBA degree with conventional specializations seemed to be waning away. In my opinion, MBA programs should change and innovate constantly addressing the changes in the macro-environmental factors of business thus opening up plethora of options for niche management programs or specializations. Focus should be on Co-operative and rural management, Real-estate management, Healthcare management, Event and leisure management, Travel and Tourism management, Hospitality management, Sports management, etc. and interdisciplinary programs like He…

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