The impact of the VUCA world (specially during the pandemic) has been felt in every aspect of life. This survey was done to understand today’s MBA/PGDM aspirants preferences and what matters most in the process of shortlisting the preferred B Schools.
Poll size : 3238. Gender Ratio : 33% Females, 66% Males.
Priority Parameters : 10
| 1 | Campus Location | 6 | Brand Perception |
| 2 | Placement | 7 | Fees |
| 3 | Faculty Student Ratio | 8 | Hostel Facility |
| 4 | Infrastructure | 9 | Campus Life |
| 5 | Alumni Performance | 10 | ROI – Fees vs Avg CTC |
Read More: Top B Schools by ROI | Fees | Cutoffs | Seats
High on Priority
- Campus Location, Placement Data, ROI (Fees vs Avg. Placement) and Hostel Facility were top priorities with 90% placing it as top or second most important factor.
- Infrastructure was next important factor with 76% placing it at 1st or 2nd priority
- Alumni Performance was also important factor with 70% as top most or second
- Faculty-Student Ratio was placed as priority 1 or 2 for 68%
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Low on Priority
- Fees : 6% set it as Priority 1; 34% as Priority 2.
Note, ROI – Fees vs Avg. CTC was top priority. So high fees did not matter as long as the placement was high
- Life at Campus again was low on priority with 11% respondent placing it at no.1 priority. 8% respondent placing it at no.2 priority.
Profile of respondents :
- 45% respondents are appearing for CAT /XAT this year;
- 20% in planning stage;
- 20% pursuing
- 15% were MBA / PGDM pass outs
- 67% were working professionals; 33% freshers
- 74% shall opt for Education loan for their MBA
