IIM (IIM Amritsar) successfully conducted the 2nd edition of the Leadership Summit, Aarohan’22, on the 29th of January 2022 in the offline mode at The Holiday Inn.
Aarohan’23 provided the student fraternity with a holistic view of how a manager can handle different situations to respond to a cohesive and competitive market with varying conditions. In line with the idea, the theme of the Summit was “Innovate, Integrate and Motivate”, focusing on how industries invent and re-invent and how they integrate these innovations in the right way, which would add value and motivate the workforce.
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Prof Nagarajan Ramamoorthy, Director of IIM Amritsar, addressed the gathering and emphasized the importance of innovation in today’s competitive world. He insisted that while concepts pertaining to management are taught, it is essential to be cognizant and integrate into the marketplace and understand the pulse of the customer to be an absolute winner.
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The esteemed speaker list consisted of Mr Venkitraman Anand, Chief Executive and Whole-time Director, Harrisons Malayalam Limited – RP Sanjeev Goenka Group; Mr Rejo Francis, National Sales Head, Zee Entertainment; Mr Sumit Mundra, Senior Director (HR), Gartner; Ms Vipin Luthra, Senior Director, PepsiCo.
The first speaker of the summit, Mr Venkitraman Anand, commenced his address with his life experiences and the transition the concept of innovation has been through over the years. He said for successful innovations, the various levels, such as people, the team and the organisation, are equally important and has to be kept motivated. He elaborated that even the most brilliant and radical ideas can only fade if they are not appropriately communicated. While encouraging creativity, creating a compatible environment that fosters collaborations and healthy dialogues is the essence of innovation today.
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Following Mr Mundra, Mr Rijo Francis initiated his speech on a lighter note by quoting on the famous movie 83’ and the disruption innovation in cricket has made the world intrighued with the sport. Highlighting the concept of ‘Job to be done’ concept he spoke about how understanding the consumer behavior and providing relevant value proposition can elevate a firm’s market share and position. Mr Francis added that “Market segmentation is one of the effective ways to enforce innovation in the right direction”. On being asked about the dealing with challenges, he answered that the biggest challenge is the fear of failure because if there are 10 things one does, 8 fail and it is the reality of the corporate culture.
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The students of IIM Amritsar showed great enthusiasm post each address. The discourses were made highly interactive through a healthy Q&A session between the speakers and students. Submitted by IIM Amritsar PR Team









