A business case study authored by eminent faculty on campusutra.com, and its journey from its inception, has been registered by Ivey Publishing, the leader in providing business case studies with over 39000 case studies in collection.
Ivey Publishing case studies are used by 97% of the Bloomberg Best International Business Schools. The case study shall now be accessible to 30 distributors, 25000 faculties and staff of management institutes, B Schools, and universities across the globe in 168+ countries.
The case study was authored by Prof. N. Chandrasekaran, (Professor, Operations Management at IFMR GSB, Krea University) Prof. Indira Ananth (Former faculty of Economics at LIBA now into independent research) and Prof. Sathya Saminadan (Faculty of Marketing at IFMR GSB, Krea University; Professor of Practice) seamlessly captures the journey of campusutra.com from a blog to a popular portal catering to the needs of students aspiring for higher education.
According to Prof. Dr Chandrasekharan Nagarajan, ”We are very happy to contribute through this case. The study would make students familiar with the strategic orientation of niche online startup services. The case can be taught to UG / PG business administration students in service management, operations management/strategy, and strategic management courses.”
The business case offers practical insights to MBA and BBA students into the challenges faced by online startups with seed funding, technology, digital marketing practices, market forces and brand goal alignments among other areas. To dig deep we requested Dr. Nagarajan, to share a few Key Learning Opportunities or what exactly could be the take-aways for the management student from this case study. He said, “So, let’s delve further into which areas Campusutra.com case study can help :
- Decision Making : complexities of business decision making involved in a portal offering knowledge, information and which is also a partially transactional platform.
- Preparation : students will be able to learn from relevant information, make informed judgments from data points and instances invaluable in navigating complex business landscapes.
- Applications : analyze situations cross-functional approaches to addressing service concepts and growth issues, startups in the technology space, customer value, and strategic alliances for realizing the value of intangible assets..
- Discernment: the case, will help students to learn from diverse perspectives and alternative viewpoints, identify Bias Recognition with more holistic understanding of business challenges of the online platform
- Effective Leadership & Management : Analysis of the case will help students to evaluate options, assess risks, make sound decisions, enhance problem-solving abilities.”
The Case Study is now available at a nominal cost of USD 9.71. CLICK
Case submissions to Ivey Publishing are reviewed by experts and the selection process ensures the case meets high standards of quality. The submission process undergoes an average three rounds of revision before being accepted for inclusion in Ivey Publishing Collection. According to Ivey Publishing only half of the cases submitted are accepted by them.
Team Campusutra is immensely grateful to all the Professors for the way they have captured the essence of who we are, why we do what we do. You truly deserved this in Ivey Publishing. We would continue working for the student community in India to the best of our abilities. Trust the case study will be useful for management students and faculties, across the globe.
